< > Amarilo Novella: From Me to You

Amarilo Novella: From Me to You

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Because she competes with no one, no one can compete with her - Lao Tzu

Since starting Amarilo nearly 5 years ago, our mission has always been to create timeless jewelry for everyday wear. Our true muse and inspiration is you, the Amarilo woman. This is our focus everyday, and we are very excited to share with you the meaning behind our newest Novella Collection.

The Amarilo Novella Collection is a saga, inspired by different types of romances from all walks of life. We designed this collection for the Amarilo woman, who is constantly evolving while still loving herself. As we have deeply connected with the quote by Lao Tzu, which is now loosely leafed on our packaging, the true beauty of an Amarilo woman stems from her validation and truth in herself.

Novella devotes to the past, as much as it flirts with our newest inspirations. We thoughtfully touched on our favorite pieces from past collections, such as Opals from our Tristen Collection, and Stars from the Harlot Collection. With the introduction of something new, we can't wait to launch and show you our newest love and obsessions.

Photographer: Benjo |  Videographer: Theo  | Model: Merlot  |  Styling: Ric  |  Creative Direction: Stella  |  Jewelry Direction: Ali
Location: Santa Monica


Love, Ali


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